Last week, Bruno Lowagie, the CEO of iText Software, attended the PDF Conference organized by the PDF Association and the PDF/A Day organized by Adobe:
The venue was great: the offices of Adobe in Seattle.
The first day was kicked off by Nora Calvilio and Duff Johnson:
PDF/A Day was kicked off by Bob Wulff who was responsible for the Acrobat project for 20 years:
Bob covered 20 years of PDF in his keynote. We all know that the original code name for Acrobat was Carousel. Unfortunately, this name was already taken by Kodak. A marketing specialist was asked for an alternative name.
They came up with:
Adobe Traverse, but that name was refused,
Adobe Express, but there was already that thing named Quark Express,
Adobe Gates, but there was already somebody at another company with that name,
Adobe Rosetta, but there was an existing company with that name,
Eventually, the name Adobe Acrobat was coined. Not many people liked the name, but it was chosen anyway. The rest is history...
This is a view from the American "20 years of PDF party":