logo

Tags: logoType3 fontiText 7
Tags: logoType3 fontiText 5
Last year, we asked Arketi Group to design a new logo. On September 10, we shared the new logo contenders . On September 18, we took one contender to a second round . We revealed the final version of the new logo on September 25, just in time for Java One: Arketi entered our new logo for a Hermes Creative Award in the Design/Logo category and...
When asked which characteristics would be important when creating a new logo, I referred to an old blog called Birth of the iText logo . The previous logos could all be created by writing some iText code, and I wanted this to be possible for the new logo too. The previous logo consisted of a series of Bézier curves. The new logo can be created using less than a handful characters from a Type3 font aka a user-defined font. The Logo example shows how it's done. First we create a...
Tags: companyiText historylogo
Big day today at iText! Our new logo is ready for the world to see! We thank to all our amazing users and staff who were part of this process, and our amazing agency Arketi Group who helped make this happen. We believe that our new logo reflects our belief in open source, providing a future-proof solution with features, support and reliability. The iText group of companies has undergone a tremendous change in the past year-and-a-half. We were just nominated in the Top 3 for the Most...
Our exciting quest for new iText logo continues and we have narrowed down our likes to one, from our first set of logo contenders. Following our previous blog post , we are showing here the next set of “would have been-s”. Without too much deliberation, our team got fixated on the “machine-text-like” logo, for its clarity, straightforwardness and futuristic look. We are growing as a company, but we are still developers at heart. We strive to be part of the amazing developer community using iText, helping improve developer productivity...
Change is always difficult, and changing a company logo can be a daunting process. But companies will at some point come to that milestone known as “the rebrand.” For some, it happens early on, once they’ve discovered who they really are. With others, it occurs after many years of having grown (or outgrown) their brand. For us at iText – yes – it’s definitely been a whirlwind. In the past year and a half only, we've restructured our group of companies and doubled the number of employees. Last year...
Tags: businesslogoiText history
The management at iText is currently writing a new business plan for 2014-2015. This isn't a work done by a single person. Both internal as well as external consultants are contributing to the plan. At times, the text is confronting for me, but that was to be expected: I'm not hiring people to say the things I want to hear; I'm hiring people to say the things that need to be said. One (minor) example of a confronting phrase involves the iText logo: iText's graphics are inflexible, elderly and a (bit) confusing (the current iText logo is readily confused with the letter "J"). A suggestion is...